03 July 2006

Email Design Guidelines

This certainly isn't an exhaustive list, but to me these are the key issues that seem to be overlooked in most of the emails I receive and a great deal that are sent through Campaign Monitor. We're all busy people, so here’s a summary of what you should be doing to meet each of the guidelines.


1) Never use images for important content like headlines, links and any calls to action.

2) Use alt text for all images for a better experience in Gmail and always add the height and width to the image to ensure that the blank placeholder image doesn't throw your design out.

3) Add a text-based link to a web version of your design at the top of your email.

4) Ensure your most compelling content is at the top (and preferably to the left).

5) Test your design in a preview pane, full screen and with images turned on and off before you send it.

6) Ask your subscriber to add your From address to their address book at every opportunity.

If you’re interested in the reasons behind these tips and learning just how important they are, read on...



www.campaignmonitor.com

2 comments:

Cheap Essays said...

I’ll bookmark your web site and read your posts later, thank you very much that I can search out a lot of helpful information here within the publish, thanks for sharing

Cheap Essay
Cheap Proposal Services
Cheap Letter Writing
Cheap Assignment Writing
Cheap Book Report Writing
Cheap Thesis Writing
Cheap Research Paper Writing

Torronto Pearson Aiport Taxi said...

Impressive work I like your post you have shared.
Toronto Pearson Airport Taxi
Toronto Airport Taxi
Pearson Airport Taxi