31 August 2006

You Are Beautiful



www.you-are-beautiful.com

You Are Beautiful is a simple, powerful statement which is incorporated into the over absorption of mass media and lifestyles that are wrapped in consumer culture.

This statement and the context in which someone finds it gives meaning to its message and purpose to this project. The intention behind this project is to reach beyond ourselves as individuals to make a difference by creating moments of positive self realization in those who happen across the statement: You Are Beautiful.

Intention is the most important aspect of the You Are Beautiful project in its idea of purity. Graffiti and street art are an act not a style, but stylistically large corporations have been copying and using the 'urban decay' look to sell products.

It all comes down to intention. Nothing is sacred. Everything that has a perceived value becomes commodified. Companies hire out teenagers to slap up stickers and posters, and pay their fines when they are caught by the police. This is not street art, but a marketing campaign.

The reasons why street artists are doing what they are doing, in the way that they are doing, is not simply to question their surroundings; but to provide alternative perspectives, meanings, or values to those of consumerism.

Advertising elicits a response to buy, where this project elicits a response to do something. The attempt with You Are Beautiful is to create activism instead of consumerism.

You Are Beautiful uses the medium of advertising and commercialization to spread a positive message. Projects like these make a difference in the world by catching us in the midst of daily life and creating moments of positive self realization.

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